By now, you are probably all too familiar about Google, Yahoo! And Bing as well. These search engines are practically the gateway to the Internet for people who are searching for a particular thing or website when they go online. Now, how are these search engines relevant to your business? Think of it as finding a needle in a haystack. Now, multiply that haystack by a hundred thousand. That’s how difficult it is to find a particular website in the Internet. This is particularly true in the situation where one does not even know where to start. If your search ranking in search engines are quite low, how do you expect people to find your site and do business with you? Think about it, if you are selling clothing and apparel, you will have to contend with perhaps a thousand other sites for rankings. And studies show that most people who use search engines barely even go beyond the first search page when looking for something. How do you increase your page ranking then? You can do so through Search Engine Optimization, or by paying search engines to bump up your search results. This is how it works, a person types in a keyword in a search engine and results pop up afterwards. Rankings vary by internet traffic, the amount of visitors a site gets, as well as its overall presence around the Internet as well. You can increase exposure by promoting your site, and you can also focus on keywords that you can utilize.