Consumers globally spent over $15.5 billion last year on online purchases. Compared to few years ago, many Web search today come from mobile devices such as smartphones and tablets and it is going to continue to grow leaps and bounds. Smartphones and tablets will download more than 90 billion apps this year alone. Apple and Google are the two leading app providers in the world. This is why many pay attention to any new smartphone developments. When Windows Phone 8.1 provides an update, Apple iPhone 5 and Galaxy S5 will automatically direct their attention.
It is easier to launch apps on all three phones. Windows use live tiles to launch an app, a feature that some people prefer. But Apple is comparably similar in regard to the quantity of apps and way ahead of others in regard to the quality of apps that they sell through its App Store. Apple’s superiority is mainly due to its experienced staff and long history of making apps that dates back to its Macs era. This can be seen especially in online games that each one offers. Many of the gaming franchises release their games to iPhone before they provide it to other smartphones.