The problem about having your own website is that what you want for your website may not be the same as what your customers or followers may want to see when they visit your website. So you would be able to make the most out of your time and resources, you need to make sure that you know exactly what it is that your customers want to see, and you should also have the content and features in your website that will attract more followers. The layout, the number of colors and how flashy your website would be can spell the difference as to whether or not the amount of resources that you have put into your online campaign would be in vain or not. So how will you be able to know what your customers want to see in your website? You do surveys, and there are also studies that are actually quite accurate as to consumer behavior. If you guide your online campaign with these data, you will be able to put up a rather effective and efficient website for your goals. If you want to get things right, you need to prepare for it quite thoroughly. You do not want to rush things, but you also do not want to be too slow about it since if it takes too long for you to put up a website, it may be too late in the day for you to be able to secure a sizeable market share.