By Ted Dhanik
Marketing referred to in dimensions is not uncommon; in fact, it is done to help describe what the advent of ‘new’ marketing has done of late. 3-D marketing, or the ‘new’ marketing technology, is described as something of a DIY- something that folds to the whims of the audience, is able to be tracked in real time, and is modified to fit exactly what the consumer is looking for, all by the business themselves. 2-D marketing, on the other hand, or the ‘old’ marketing, is what was started in the 50’s- magazines and newspapers, television ads and the radio. These were general ads meant to do direct sales and be informative- not sneak into the minds of the consumer, or created to their liking or desire.
3-D marketing had a great jump start and is catching on quick. Because of display marketing’s ability and reliance on customer intervention and trends, it can virtually guarantee the success of the ads. If a display ad is played on a webpage with little traffic, then the ad will be taken down and put onto another page with higher traffic, or perhaps different traffic. Now, comparing this to traditional media, where, when a time slot was bought out from a media station, the commercial played its’ number of bought times with no regards to the effect it had. If sales did not increase, or they did but poorly, it didn’t matter on the business-media partnership front.
Hence why 3-D marketing is getting its due respect now. Because what marketing plan is better suited for a company than one designed to fit the customer’s needs, and thus be successful?
Guest post provided by Ted Dhanik, CEO of engage:BDR. Ted Dhanik provides display advertising and high performance marketing solutions. Ted Dhanik offers his insights on display advertising in his professional blogs.