By Ted Dhanik
Display advertising, or Internet marketing, is very different from the traditional forms of marketing that society is used to seeing. This includes television and radio ads, or newspaper and other print ads. The reason that display ads are so different is because they are directed at individuals and specific groups of people, instead of the general populace.
The traditional form of marketing does not focus on this tactic. Instead, with traditional marketing, the idea is to market to as many people as possible to generate as much interest as possible in the product and thus raise sales. This tactic works- but not as well as display marketing, which has been created in response to the rise in Internet use and increase in marketing potential.
Using display advertising is like speaking directly to a client. With the ability to tailor and mold a message to a specific group of people, the ROI is expected to be very high- assuming the target audience was well chosen for the specific product. These advertisements can also be updated constantly, so that as trends change and people’s interest begins to waver, the advertisement can be modernized and reinstated very quickly.
A huge contention between display ads and traditional ads is how many people they reach. Traditional ads reach a lot more people in one showing- a television commercial during the Super bowl, for example, reaches a large number of people. With a display ad, however, it might not be seen by as many people, but the quality of the people that do view the ad could result in about the same amount of business that the Super bowl ad brings.
This is perhaps one of the reasons that display advertising has become so popular.
Ted Dhanik provided this guest post. Ted Dhanik offers his expertise in display advertising. For more information on Ted Dhanik, visit www.teddhanik.com.