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The most common feature amongst the most successful content driven websites are pillar content. Take any website you like that has a focus on content and you will find large expansive articles that focus on a single high-level topic. That is an example of pillar content. Early blogging courses online laid out a plan for beginners that always insisted on at least four pillar articles before launch. Leave out pillar content and you stand to lose out on a lot of traffic and revenue. Adopting a pillar content strategy is a lot of work but is both easy and rewarding.
Begin the process by picking a topic, and most importantly, find out absolutely everything that people want to know about that topic. This part is critical. We do not want an expansive article that covers everything. We want it to cover everything that people look for online. Basic keyword research will get you a list of sub-topics.
Now create the pillar content with a basic intro and then cover each subtopic in as much detail as necessary for it to be useful to the visitor. Always include the links, citations, and credit for any supporting information used for your conclusions and statements. Creditability increases greatly when claims are backed by studies or reputable sources.
Now that you know what pillar content is, it is time go out there and put it into practice. With the right pillar content, you will see increases in traffic, revenue, and user engagement.
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