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Basics of search engine results page (SERP)

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Learning some basics of a search engine results page (SERP) can help you to improve your chances of a higher Web search ranking. SERP is a listing of results as a response to a query you make on a search engine such as Google, Yahoo! and Bing. The resulting page include list of titles, brief explanations, and a link to a full version with the keywords you use for search highlighted.

Results you see can be put into three main categories; results of search engine spider crawled and indexed typically known as organic SERP listings, manually added pages to the directory and paid inclusion of pages generally called paid SERP pages that are advertisements or sponsored links. You can expect to see Web pages that score well as highest ranking hits on the top and less relevant pages as you scroll down. Most major search engines separates images from the content and display separately on the results. Most search engines rely on content contained within a page and use metadata of a Web page secondarily to come up with a snippet. The html title tag of a page is used in the resulting display of a snippet.

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